We are limitless. 

We are limitless.

We’ve worked with Papa John's to bring to life their partnership with ParalympicsGB. We have helped create a dynamic campaign, We Are Limitless, which had the objective of raising money and awareness for the ParalympicsGB team, and ultimately pursue positive societal change.

Creating positive change 

Creating positive change

Papa John’s wanted a campaign to promote their exciting new partnership with ParalympicsGB. The aim of which was to raise £250K ahead of the 2020 Paralympics in Tokyo. To help raise awareness as well as funds we enlisted the help of three brand ambassadors; Alice Tai, David Weir, and Alfie Hewett.

The campaign was named 'We Are Limitless', a rallying cry that underpinned the partnership. As well as communicating the incredible caliber of the Paralympians themselves, it spoke of the challenges that they have faced to get where they are today and encouraged the public and Papa John's staff to break boundaries with their fundraising efforts.

To visually communicate this message, we created a typographic marque with the word ‘limitless’ shattered, conveying the notion of breaking through, breaking records, and proving that against all odds, we can. This style formed the thread of the creative look and feel, giving the work a distinctive and dynamic aesthetic.

Three days.

We had one shoot day with David. One day with Alice. One day with Alfie. Over which we captured a mammoth amount of content that would allow us to fulfill all of Papa John’s marketing needs for the next year and beyond.

Multiple stills and live-action shots were captured in front of a green screen, white and black background.
This gave us the flexibility to create multiple assets in multiple formats for various occasions throughout the year.

Digging deeper.

The campaign wasn’t just stylish. It had substance too. These athletes have had to overcome a lot to get where they are today and have truly inspiring stories to tell. We conducted intimate, candid interviews with each athlete, asking them a range of questions from what sparked their passion for sport? To what pizza they would devour on a cheat day?

The hope was to provide an insight into the tenacity required to be a Paralympic champion, raise awareness of disabilities, and inspire the next generation of athletes.