Vinoteca / Brand development & strategy
The humble wine bar has a reputation for being far from humble. Vinoteca wanted to redefine the wine bar and challenge pretentious perceptions by making exceptional food and far-reaching wine accessible to all.
The Roman Empire was fuelled by wine, enjoyed by soldiers and Caesars alike. You don’t need a refined palette, fast cars and fat pay-checks to enjoy it. Wine is for all. So we created a brand for all. Packed with vibrancy and personality. That could flex from restaurant window vinyls to wine labels.
“We finally have a brand strategy and position that our existing and potential customers believe in. We couldn’t be happier. From the moment we met Cygnus, we felt their process could provide us with a true difference, and we have been proved so right.” Paul Young, Vinoteca Marketing Director.
Brand development & strategy
Visual Identity System
REDEFINING THE WINE BAR
Breaking down the barriers to wine, we challenged pretentious perceptions of wine bars to create a brand open to all. This began with the evolution of the existing word marque to soften its look and feel, retaining its character and giving it a fresher, bolder personality.
We paired a bespoke, hand-painted, quirky illustration style packed with personality with a bold, seasonal colour palette to create a more vibrant, exciting experience for customers. Illustration became the platform for storytelling and introducing characters from all walks of life.
An enthusiastic and witty, wine-mad tone of voice was created to bring Vinoteca’s passion for adventurous wine and well-sourced seasonal food to life. Nothing stuffy. Nothing pretentious. No wine-splaining.
A REDEFINING REBRAND
From restaurant signage to menu cards, our new branding for Vinoteca is helping them on their mission to redefine the wine bar experience. Making far-reaching wines accessible to all and encouraging people from all walks of life to ‘quaff on!’.