Creative partnership. 

Creative partnership.

The OU brand has certainly stood the test of time with brand trust and credibility. The B2B services offered are sometimes overshadowed by the heritage and reputation of the customer facing brand and organisation. It’s been our objective over the last 7 years to collaborate with their teams to boost business recognition and engage with their core audiences.

Flexible approach. 

Flexible approach.

Since 2014 we’ve been working with The Open University to support them with their creative, digital and production requirements. Helping them to develop their B2B brand expression and build their visual identity, whilst ensuring we always enhance the B2B proposition, which continues to reinforce and adheres to the overarching Open University brand.

Throughout our journey the team have endeavoured to build a unique relationship with The Open University, becoming an extension to their dedicated internal B2B team and working progressively with them. Our team weekly visits their offices to service and deliver ongoing projects, whilst helping them to manage and support with new briefs and creative challenges within the team. This has helped us gain a real insight into understanding the needs of their team, B2B and public service sector of The Open University and the everyday obstacles faced together.

A stone’s throw away.

The team work collaboratively. We are partners that lean on each other to creatively solve day-to-day challenges. Our offices are situated only a few roundabouts away so we can react quickly and be onsite to help at a moment's notice.
We are partners that lean on each other to creatively solve day-to-day challenges.

A challenging audience.

In 2016, we were tasked with helping them to explore new methods and solutions that would enable them to speak and engage with their different audiences. One of the biggest challenges the OU faces with its B2B proposition has been to generate content and messaging that speaks to very different audiences. These audiences are split into public sector workers and private sector workers and the challenge here is to speak to one without alienating the other. When developing content to speak and engage with key decision makers within each of these sectors, straight away the biggest challenge is understanding that language plays a big part and a lot of the language and USPs you would use to appeal to one sector, has little to no relevance to the other.

Solid social platforms.

As part of the brand evolution we have continued to evolve with The Open University within a variety of digital communication strategies and assets using both animation and film to help enable continued engagement with their dedicated B2B social media platforms and digital marketing campaigns.