Automotive dealer marketing. 

Automotive dealer marketing.

A comprehensive marketing service to all SEAT Dealers in the UK, our role is to ensure the network deliver the same message as SEAT do nationally, but at a local level. SEAT is the fastest growing automotive brand in the UK with a network of 120 independent franchises.

Delivery via SEATstudio. 

Delivery via SEATstudio.

We make this happen in two ways - online via an automated marketing activation tool, resizing ads, DM and digital display and sending direct to publication and by a team of 9 dedicated Account Handlers offering planning, advice and bespoke activation. Engaging the Dealer network is a critical part of our remit, but that's only part of it. We also act as an extension of SEAT's retail marketing team, launching cars and building campaigns for retail, aftersales, used cars and Fleet to name a few.

A right good mix.

In the last few years we have developed a variety of campaigns using a blend of broadcast, digital, social and print medias. We have crafted everything from sales events and new corporate identity through to game changing model launches.
We also implant SEATstudio staff into SEAT as an extension of their team.
We act as brand guardians, ensuring their vibrant identity is never compromised.

Launching the Arona, SEAT's baby SUV.

With a fixed budget and national assets to tie in with, the brief for this particular launch was to furnish the Dealers with all the product information, marketing planning and consumer facing communications that they need for a successful launch.

We did good.

To date, we have developed over 24 major campaigns, worked on some beautiful creative, built strong relationships with SEAT and their Dealer network, and redeveloped UK Corporate Identity. Our ongoing success has been rewarded with a contract extension, keeping us doing what we love for the foreseeable future.