Say it with Cedral. 

Say it with Cedral.

To start our new client partnership with Cedral, following a successful 'win', we created a brand awareness campaign to help reposition what has inherently a B2B brand into one that targeted the home owner, encouraging them to make their homes say more about them and their personality.
Disciplines:

StrategyBrandingCreativeCampaign

Humanising the brand. 

Humanising the brand.

Working with the brilliant team at Cedral, we put the home owner at the heart of everything, targeting a variety of personas to ensure our campaign resonated with the right people. A simple question that would spark debate, encourage engagement and humanise the brand... "What does your home say about you?". The global campaign was designed to spark the imagination of home owners, and come to realise that Cedral can help add personality to their home.

We delivered a full campaign toolkit, executed across 15 different languages with a cumulative asset list of over 1,700 assets. Balancing the natural differences across a multi-region, multi-persona based campaign meant coming up with an emotionally translatable campaign that could become a legacy piece for a brand that was already steeped in history.

What does your home say about you?

The consistent? Home owners, and the want for the beauty of everyone's home to be shown on the outside too. The challenge was then to be visible at the right point of the buying cycle, which became ever wider during the time of a pandemic where people were spending money on their houses and not visiting beaches...

Multichannel approach

During the campaign development, we covered a multitude of deliverables from landing pages to Spotify ads all the way through to GDNs and Instagram stories.