Popeyes UK / Brand launch
Popeyes has been dominating the chicken game in the US since 1972. Their Louisiana-style Chicken even fed guests at Beyoncé and Jay Z’s wedding. In fact, in 2019 their Chicken Sandwich went viral, breaking the internet and selling out throughout America. So, when Popeyes landed in the UK, they came to us to help spread the hype.
We brought the spirit of New Orleans to the nation. Evolving the US brand for the UK market, we worked with Popeyes to launch multiple stores across the UK, starting a British chicken revolution that has KFC spitting feathers.
Visual Identity System
A CHICKEN REVOLUTION
From Louisiana to London, Popeyes has taken the UK by storm. As part of the launch we’ve helped create everything from packaging, internal kiosk and menu screens to animations and OOH.
BORN IN NEW ORLEANS
Popeyes wanted to bring Louisiana hospitality to the UK, showcase their unique products and bring the spirit of New Orleans Mardi Gras into their stores.
THE HYPE IS REAL
We created a range of OOH advertising, hoardings and print around each restaurant launch. Which was also supported by dedicated social assets to help give further exposure, causing people to queue from 5am outside some stores.
ONLINE & IRL
As well as helping to launch the physical stores, we helped launch them online, designing elements of the Popeyes website and helping to bring the brand to life for a UK audience.