In with the Old. 

In with the Old.

The Old Red Lion is a pub located within the rural village of Great Brickhill, Buckinghamshire. It is surrounded by picturesque farming land and woodlands. Boasting a great history in the local area, the village has a notable affiliation with Oliver Cromwell, who resided opposite the pub for a number of weeks during the 17th Century.

With new ownership, the pub needed to establish itself as a destination at the heart of the community, bringing the local residents of Great Brickhill together under one roof for an exceptional culinary experience.

A new brand story. 

A new brand story.

Cygnus' challenge was to deliver a unique approach by developing a consistent brand strategy, brand positioning and a new visual identity. Subsequently bringing all of the pub’s elements together creatively (the history, garden view, pub and restaurant) as a whole dining experience.

Focusing on the quality of service, our creative approach cascaded across all applications, bringing out the story of the Old Red Lion at every touchpoint. This included carefully crafted creative messaging regarding specially selected drinks, locally-sourced and seasonal foods, premium coffee, the picturesque views and an open fire pizza oven.

Heritage with a twist.

To highlight the heritage of the pub, illustrations were combined with other elements of the brand to create a collage effect; adding a modern twist in-line with the brand ethos. The contemporary colours, shapes and patterns were fused with more traditional illustrations to create an ownable style.
All touchpoints of the brand were created to deliver a seamless brand story.