A refreshing campaign. 

A refreshing campaign.

A full 360° integrated campaign to support Buxton Water’s sponsorship of the Virgin Money London Marathon as part of their ongoing strategy to be the experts in natural hydration.

Tube station takeover. 

Tube station takeover.

As the official water providers for the London Marathon, Buxton Water sought to drive awareness about the benefits of healthy hydration, not only on the day of the marathon, but in every day life.

This campaign saw Buxton Water become the first brand to take over a tube station when Canada Water station was renamed after the water maker for the day in an effort to create brand awareness and promote its role as THE water supplier of the event.

A challenging response.

Our challenge was to create maximum impact, exposure and engagement across all marathon activity. It generated interest in supporting all the 'Natural Heroes' of the marathon and seeded the #withyoualltheway Twitter handle, making Buxton Water integral to the Virgin Money London Marathon itself, the thousands of participants and nearly 3/4 million spectators lining the streets of London.
“All the visibility that we had was amazing; we were really pleased with everything.”

Experts in hydration.

The campaign spanned social media, print and experiential activity, as well as tactical press and OOH in the run-up to, and following, the marathon.

As well as the takeover, where we created artwork featuring the hash tag #withyoualltheway, activities included an impactful, ‘experts-in-hydration’ stand at the Virgin Money London Marathon Expo at Excel, London and continuous Twitter conversation celebrating Buxton Water's involvement in people's lives, right through training and up to the big day.