Bluecube / Brand development & website
IT companies have a bad rep. The one-size-fits-all diagnosis has become the norm. Customer service has become scripted, cold and robotic, making clients feel like numbers opposed to people.
Bluecube knows that every business is different. That a one-size-fits-all diagnosis is never the answer. They’re breaking the mould, challenging the pre-conceived perceptions of IT companies by providing friendly, human, down-to-earth support that makes the complex, simple every day. Stopping at nothing to keep you moving forward. So we created an electric, disruptive new brand to keep them moving forward.
Brand development & website
Visual Identity System
KEEPING YOUR WORLD MOVING
Technology. It keeps us moving, connected, organised and secure. It’s the beating heart of every business and when it stops, we all grind to a halt. Bluecube’s dynamic team make sure ‘your world’ never stops moving. The brand idea was born.
To bring our brand idea, ‘Keeping your world moving’ to life, we created a living and breathing logo and identity that evokes movement. Starting with a square, it adapts and morphs into thinner, clean lines. This represents the ever-changing world of the client and how Bluecube is agile enough to tackle any challenge and keep their client’s operations running smoothly, 24/7, 365 days a year.
A new electric ‘RGB’ inspired primary colour palette was created to reflect the digital nature of the brand alongside a softer, warmer secondary palette. A more human and down-to-earth tone of voice was also introduced, complemented with a typeface that was friendly yet tech inspired.
SWITCHING BLUECUBE OFF AND ON BETTER
We flipped the script on how Bluecube communicated online, designing, populating and building a brand new website that put the users at the heart of the experience. And with comprehensive brand guidelines created, we made sure Bluecube remains ‘humanised’ and keeps moving in the right direction.