Design & Animation
Transport Catapult are delivering cutting-edge solutions, and need to get the message out
The Transport Systems Catapult is one of eleven elite technology and innovation centres established and overseen by the UK’s innovation agency, Innovate UK. They were created to drive and promote Intelligent Mobility – using new and emerging technologies to transport people and goods more smartly and efficiently. We work with them to communicate their revolutionary ideas in a clear and engaging way.
The annual technology strategy released by Catapult is a highly prestigious document, outlining key steps for the year ahead. Not only did the brochure itself require designing, but it also required a broad range of supporting materials, including presentations and an animation.
We created a range of design solutions for this project, ranging from brochures through to a website to ensure the message was accessible to the largest audience possible, all designed within Catapult’s brand guidelines.
Creating an animated presence
As part of the presentation elements of this project, we created an animated video to be shown to delegates. A series of quotations about the future of transport were animated in an engaging style to make this resonate better with the audience.
The site was intended to be a jumping on point for people to download the strategy document, as well as providing some key information and a link through to a learning resource platform. The site was a key way of making the information in the report available to the widest audience possible.
View the site for yourself at tsctechstrategy.co.uk