Branding & Marketing

See how we helped a local trust communicate their values and mission

The Parks Trust is an independent charity that cares for many of Milton Keynes parks and green spaces. This adds up to 5,000 acres of river valleys, woodlands, lakesides, parks and landscaped areas alongside the main roads – about 25 percent of the new city area. We worked to give the organisation a distinct point of difference that brought to life The Trust’s values and mission.

The Challenge

The Parks Trust is a multi-layered charity, where each area of the organisation is diverse and has multiple audiences and stakeholders. We created a clear and consistent brand identity and world that could flex where required across all the different channels.

The Solution

The new brand identity is now live and rolling out across all the Trust’s assets including large annual events such as the World Picnic, Proms in the Park and Big Doggie Do and signage at the launch of their new site the Floodplain Forest Nature Reserve.