20th April 2020

5 Reasons your business needs photography. 

5 Reasons your business needs photography.

Photography isn’t always the first thing you think about when considering the design needs of your business. There’s logos to get created, websites to get built and brochures to get printed. There’s always the temptation to overlook photos, or think ‘I’ll just make do’ with a shot you’ve taken on your phone.

Make your first impression count.

Visual storytelling.

Everyone and their dog has heard the expression ‘a picture is worth a thousand words’. It’s a cliche, but that doesn’t mean it isn’t true! One good image can do the work of a whole paragraph of text, and will have a much stronger impression on the person who sees it.

When selling your brand, your product and your values, storytelling is key – and the first rule of good storytelling is show, don’t tell.

The truth is, if you’re not thinking about photography you’re missing a trick (or two) and could be seriously losing out because of it.

Develop your brand.

Photography offers you an opportunity to develop your brand identity – to give it personality and make it stand out from the crowd.

Stock images are great if budgets are tight, but images you’ve had shot especially are priceless as they’re unique to you and your business. Unless you’re paying a lot of money for exclusive rights to stock, you have to accept you’ll never be the only person using them which is always a potential pitfall if you want to stand out from the crowd.

Photos are versatile assets and can be used across all media; print, online and across social media, which leads on to my next point…

At Cygnus our team imagery is a key part of our marketing.

Encourage exposure & engagement.

Amazing imagery has the potential to gain a lot of exposure for your brand. People engage with images, and if yours are unique, exciting or inspiring they’re much more likely to be shared around. This can pay dividends on social media where engaged users could end up sharing your imagery (and by extension, your brand) far and wide.


Showcase your culture.

Your customers want to get to know you. People do business with people and the value of showing your team and their personalities is immense.

At Cygnus our team imagery is a key part of our marketing – we use it to demonstrate how approachable we are and how tightly knit our team is. It’s a subtle but crucial element of how we present ourselves, and we benefit from it on everything from the clients we work with through to the kinds of people we recruit.

The key here is don’t be afraid to show people behind the curtain, and give insights into the human reality of your company.

If you want to commission some photos for your business, or just want advice on what kinds of photos would work best for you, drop us a line and we’ll be happy to help.

Add quality and professionalism.

In a lot of industries, the first impression most customers will have of your business is via your website. Even if it’s not online, the imagery you use creates an impression of your company values and the quality of what you offer. You don’t want to miss the chance to make your first impression a good one by using sub-standard imagery.

This can be even more crucial if you’re selling products online. Good photography can be the difference between making a sale or not!


Author: Adam Blakemore