Here at Cygnus, we recently created and launched an innovative game on behalf of Papa John’s using the YouTube TrueView platform to actively engage directly with their audience and brand.

At Cygnus we are passionate in supporting the local community and this year we have entered various events to raise all important funds for one of our chosen charities; the MK Hospital Charity and more specifically the new Cancer Care Unit. From running, cycling to obstacle courses, our latest venture was the London to Paris cycle ride.

Getting in touch with your audience has never been easier right? We can throw some images on Facebook or Twitter and our audience who are always on their mobile devices will consume it whilst they go about their online social lives. Right?...

This year I had the absolute pleasure of being involved in the Cygnus Horizons Project 2019, now before your mind runs wild, let me give you some background: Horizons is a yearly project which we run here at Cygnus, drawing on the local, young and creative talent in Milton Keynes – as a result Horizons gives students the opportunity to run with their own project, working with Cygnus to design, create and install their original idea.

Once again, we returned to TechXLR8 as part of London’s 2019 Tech Week event which continues to connect new technological advances with a generation concerned with the modernisation of business practices. This discussion focuses on the capabilities of VR (Virtual Reality) over AR (Augmented Reality) which we’d explored in the previous post.

The rise of Progressive Web Applications is certainly visible, but is it the future of online retail for mobile users?

Here at Cygnus we try to be very community focused and we love to get involved in raising money for local charities. So, when the opportunity came up to take part in an event taking place just a 5 minute walk from our lakeside offices, it was an opportunity we couldn’t turn down.

“Curiosity has several kinds or flavours, and they are not driven by the same things.” Mario Livio

Creating memorable online experiences and bespoke websites is something we do for our clients every day. Towards the end of last year however, it was our turn, and quietly in the background we began to evolve and craft our own brand, and eventually launched our brand new website.

Marketing trends… What are they? Where do they come from? Well, one of the major worldwide events where marketing trends are born is an American event that most of the world’s population want to attend at least once in their lifetime - the Super Bowl.