What have we got to say for ourselves? 

What have we got to say for ourselves?

Digital masterclasses, dog updates, charity challenges, latest industry trends and all you need to know about the branding process. We’re a mixed bunch here who like to do things our way. Here’s a little taste of our world…

Ryan Reynolds: Marketing Genius?

Ryan Reynolds is a true visionary with his out-of-the-box marketing. He’s built a name for himself not only as an actor, but also as a marketing genius. In our books, that’s the gold standard.

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Celebrity Ambassador or Marketing Genius?

Working with gin, mobiles wireless companies

Ryan Reynolds: Marketing Genius?

Ryan Reynolds is a true visionary

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Stop, the world is ending. I need to record a TikTok…

Social media is the best and worst reporting method we have in times of crisis. 

It’s the best, because it connects people and gives information in real-time. It’s the worst, because misinformation can block genuine help. 
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How is social media used in times of crisis? 

Internet culture is now a dominant

Stop, the world is ending. I need to record a TikTok…

Social media is the best and

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Parasocial Activity: The Role of Parasocial Interactions in Marketing

We love hearing new terms here at Cygnus. The latest one that’s got us all talking is parasocial interactions. Not that it's a new term really, having been coined in 1956 by Horton and Wohl.
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So what’s it all about? 

Definition: Parasocial interaction refers to an

Parasocial Activity: The Role of Parasocial Interactions in Marketing

We love hearing new terms here

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Top Picks: Our Favourite Valentine’s Campaigns


Ah, it's that time of year again. Expensive chocolate. A flurry of flowers being purchased. Possible proposals from every angle… that’s right, Valentine’s Day is here.
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Which one is your favourite?

Despite Valentine’s Day’s unique start to

Top Picks: Our Favourite Valentine’s Campaigns

Ah, it’s that time of year

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Google Analytics: Every Marketer’s Essential Toolkit

Data really is the most useful component of digital marketing. Without data, we have nothing to measure our budget, our campaigns, or even our marketing strategies on. One of the best tools out there for data utilisation is Google Analytics for your website. Whether you’re a small business or a multinational company, measuring the number of users, sessions, bounce rate and more is super useful when devising strategies and finding areas for improvement. Best of all – it’s free!
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Why should I use Google Analytics?

Are you making the best use

Google Analytics: Every Marketer’s Essential Toolkit

Data really is the most useful

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Social Media Top Trumps, who wins?

There is a natural tendency for businesses to want to be as visible as possible, 24/7, and the benefits of social media allows for this. With 4.33 billion social media users worldwide, it's never been a better time to get social. Social media and websites are the shop window of your business, and with each platform reaching a different target audience, it makes total sense to want to be as visible as possible.
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What channels should you use?

According to Hootsuite’s latest social media

Social Media Top Trumps, who wins?

There is a natural tendency for

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How will future social media outages affect brands?

Where were you in the great social media outage of October 2021? Or the second one… 

The start of October has already seen two social media outages ("configuration changes", according to Mark Zuckerberg) and it descended the digital world into chaos. Was it that dramatic though? Depends on who you ask.
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What happened?

Facebook, WhatsApp and Instagram were plunged

How will future social media outages affect brands?

Where were you in the great

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White Men Can't Jump

Tell that to Greg Rutherford! For those not into athletics, Greg is white, and he does jump, he actually jumps really bloody far. He is also from Milton Keynes, nice little tie in there for you. (Bold headline then loosely relates back to our agency routes, should be enough to get this blog through QC).
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“Women belong in the kitchen”

Maybe you read that headline and

White Men Can't Jump

Tell that to Greg Rutherford! For

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The Must-Have Marketing Trends of 2021

As we head into February, the start of the year feels like a lifetime ago. Moving further into a more optimistic year than last, we are hearing key questions from clients about what the outlook for 2021 means for their marketing plans. Questions such as ‘How can we get ahead of the curve?’ and ‘Where should we invest our marketing budget for the highest return this year?’ are being asked daily and we are already deep into executing plans to help move brands forward.
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A year of growth and optimism

The Must-Have Marketing Trends of 2021

As we head into February, the

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Preparing your website for peak season

With the festive season underway, the world could not be any further from where it was at the beginning of 2020...
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Preparing your website for peak season

With the festive season underway, the

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