iPad App Design & Build
See how we added the wow-factor to Kodak’s marketing suite
One of our most prestigious clients Kodak Alaris approached us with the challenge of designing and developing a responsive application to showcase their range of products. With tight time constraints and strict brand guidelines, this was a large-scale project that demanded creative vision and efficient design in-order to fill the brief.
For us, the key to this project was clarity of design in terms of both interface usability and the clear presentation of products and information. With use of the vibrant Kodak brand colours and clean white space, we were able to create visual tension, drawing emphasis to product shots whilst re-enforcing the brand. This balanced approach was combined with an ergonomic grid layout and instinctive icon design that guides users and helps them navigate through the experience with ease.
The App in action
The app makes use of an engaging menu that highlights Kodak’s image-based heritage to strong effect. The layout throughout the app is clean, simple, and brings the products to the fore.
The app has been a massive success at the events it has been used at, allowing the Kodak sales team to engage with their customers in a fresh and engaging way.
The team have produced an incredibly powerful piece of design that has proved invaluable to us at Kodak Alaris. We felt a real sense of partnership during the process and they were very responsive to meet our demanding time scales. A rewarding experience all-round and a fantastic out-come, very pleased.
Paul Davey, Marketing Manager, Kodak Alaris