Buxton Water Virgin Money

London Marathon – a refreshing campaign

As part of Buxton Water’s ongoing strategy to be the experts in natural hydration, we developed a 360° integrated campaign to support their sponsorship of the Virgin Money London Marathon.


Our Challenge

Our challenge was to create maximum impact, exposure and engagement across all marathon activity, seeding the #withyoualltheway Twitter handle and making Buxton Water integral to the Virgin Money London Marathon, the participants and spectators.

Open University

Our Solution

A 360° integrated campaign across social media, print and experiential activity. Tactical press and OOH in the run-up to, and following, the marathon.

An impactful, destination, ‘experts-in-hydration’ stand at the Virgin Money London Marathon Expo at Excel, London. Continuous Twitter conversation and a competition to ‘Run With A Loved One’ in a specially designed Buxton Water lane at mile 16 of the marathon course including VIP areas for runner’s families. Last, but not least, the 24 hour Tube station takeover of Canada Water with sampling activity – the first time TFL have allowed a brand such unprecedented access.

The Result

“All the visibility that we had was amazing – really pleased with everything”
– Brand Manager Buxton and Nestlé Pure Life